Critical Contrast: Live Current Media (OTCMKTS:LIVC) vs. Booking (OTCMKTS:BKNG)

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Live Current Media (OTCMKTS:LIVC) and Booking (NASDAQ:BKNG) are both retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.

Valuation and Earnings

This table compares Live Current Media and Booking’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Live Current Media N/A N/A -$770,000.00 N/A N/A
Booking $14.53 billion 5.36 $4.00 billion $92.59 20.08

Booking has higher revenue and earnings than Live Current Media.


This table compares Live Current Media and Booking’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Live Current Media N/A -133.54% -107.91%
Booking 29.05% 67.17% 20.58%

Volatility & Risk

Live Current Media has a beta of 2.77, indicating that its share price is 177% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations and price targets for Live Current Media and Booking, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Live Current Media 0 0 0 0 N/A
Booking 0 16 10 1 2.44

Booking has a consensus price target of $2,088.33, indicating a potential upside of 12.33%. Given Booking’s higher possible upside, analysts clearly believe Booking is more favorable than Live Current Media.

Insider & Institutional Ownership

92.4% of Booking shares are owned by institutional investors. 0.3% of Booking shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


Booking beats Live Current Media on 10 of the 11 factors compared between the two stocks.

Live Current Media Company Profile

Live Current Media Inc. focuses on developing domain names to include content, commerce, and community applications in the United States. The company was formerly known as Inc. and changed its name to Live Current Media Inc. in May 2008. Live Current Media Inc. was founded in 1995 and is based in Vancouver, Canada.

Booking Company Profile

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).

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