Head-To-Head Review: Brightcove (NASDAQ:BCOV) and Data Storage (NASDAQ:DTST)

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Data Storage (OTCMKTS:DTST) and Brightcove (NASDAQ:BCOV) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings and dividends.

Risk and Volatility

Data Storage has a beta of 2.36, meaning that its share price is 136% more volatile than the S&P 500. Comparatively, Brightcove has a beta of 0.85, meaning that its share price is 15% less volatile than the S&P 500.


This table compares Data Storage and Brightcove’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Data Storage 3.41% 17.60% 4.56%
Brightcove -10.70% -12.20% -5.84%

Earnings and Valuation

This table compares Data Storage and Brightcove’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Data Storage $8.89 million 2.36 $260,000.00 N/A N/A
Brightcove $164.83 million 2.81 -$14.03 million ($0.27) -44.78

Data Storage has higher earnings, but lower revenue than Brightcove.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Data Storage and Brightcove, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Data Storage 0 0 0 0 N/A
Brightcove 0 0 2 0 3.00

Brightcove has a consensus target price of $13.00, indicating a potential upside of 7.53%. Given Brightcove’s higher possible upside, analysts clearly believe Brightcove is more favorable than Data Storage.

Institutional & Insider Ownership

78.1% of Brightcove shares are owned by institutional investors. 1.9% of Brightcove shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.


Brightcove beats Data Storage on 6 of the 11 factors compared between the two stocks.

About Data Storage

Data Storage Corporation provides disaster recovery, business continuity, cloud storage, and cloud computing solutions and services primarily in the United States. The company's solutions assist organizations in protecting their data, minimize downtime, and ensure regulatory compliance. Its solutions include infrastructure-as-a-service, data backup, recovery and restore, and data replication services; email archival and compliance; eDiscovery; continuous data protection; data de-duplication; and virtualized system recovery, as well as hybrid cloud services. The company offers its solutions and services to businesses in healthcare, banking and finance, distribution services, manufacturing, construction, education, and government sectors. Data Storage Corporation is headquartered in Melville, New York.

About Brightcove

Brightcove Inc. provides cloud-based services for video. It offers Video Cloud, an online video platform that enables its customers to publish and distribute video to Internet-connected devices. The company also provides Zencoder, a cloud-based video encoding service for file support, quality and control, speed and reliability, platform and security, and account and integration; SSAI, a cloud-based ad insertion and video stitching service; and Player, a cloud-based service for creating and managing video player experiences. In addition, it offers Video Marketing Suite, a suite of video technologies to address the needs of marketers to drive awareness, engagement, and conversion; OTT Flow, a service for media companies and content owners to deploy direct-to-consumer, live and on-demand video services across platforms; and Enterprise video suite, an enterprise-class platform for internal communications, employee training, live streaming, marketing, and e-commerce videos. Further, the company provides account management, professional, support, and online and onsite training services. It serves media companies, broadcasters, publishers, sports and entertainment companies, fashion and hospitality brands and corporations, faith-based institutions, e-commerce platforms, and hi-tech organizations; and governments, educational institutions, and non-profit organizations through direct sales, referral partners, channel partners, and resellers in North America, Europe, Japan, the Asia Pacific, and internationally, as well as sells its products online. The company was formerly known as Video Marketplace, Inc. and changed its name to Brightcove Inc. in March 2005. Brightcove Inc. was founded in 2004 and is headquartered in Boston, Massachusetts.

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