Contrasting Secoo (SECO) and Star Group (SGU)

Share on StockTwits

Secoo (NASDAQ:SECO) and Star Group (NYSE:SGU) are both small-cap retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, institutional ownership, profitability, risk and dividends.

Institutional & Insider Ownership

19.2% of Secoo shares are owned by institutional investors. Comparatively, 44.5% of Star Group shares are owned by institutional investors. 20.4% of Star Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Secoo and Star Group’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Secoo $574.90 million 0.20 $20.60 million $0.76 12.00
Star Group $1.32 billion 0.39 $26.90 million N/A N/A

Star Group has higher revenue and earnings than Secoo.


This table compares Secoo and Star Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Secoo 3.25% 11.39% 6.76%
Star Group 3.64% 14.21% 6.20%

Risk and Volatility

Secoo has a beta of 5.43, meaning that its share price is 443% more volatile than the S&P 500. Comparatively, Star Group has a beta of 0.1, meaning that its share price is 90% less volatile than the S&P 500.


Star Group pays an annual dividend of $0.47 per share and has a dividend yield of 4.8%. Secoo does not pay a dividend.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Secoo and Star Group, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Secoo 0 0 0 0 N/A
Star Group 0 0 0 0 N/A


Star Group beats Secoo on 9 of the 11 factors compared between the two stocks.

Secoo Company Profile

Secoo Holding Limited, through its subsidiaries, operates an integrated online and offline shopping platform in the People's Republic of China and internationally. The company provides upscale brand products and services, including bags, watches, women's and men's wear, footwear, children's wear, sportswear, cosmetics and skin care products, jewelry, accessories, automobiles, home goods, fine food and beverage products, arts, and Chinese original products, as well as lifestyle services through its Website, mobile applications, and offline experience centers. It also offers its Website as a marketplace to third party merchants to facilitate their sales of upscale products and services. Secoo Holding Limited has a strategic alliance with Parkson Group. The company was founded in 2011 and is headquartered in Beijing, China.

Star Group Company Profile

Star Group, L.P. operates as a home heating oil and propane distributor and services provider in the United States. It also installs, maintains, and repairs heating and air conditioning equipment, as well as offers ancillary home services, including home security and plumbing. As of September 30, 2017, the company sold home heating oil and propane to approximately 455,000 full service residential and commercial customers. It also sells home heating oil, gasoline, and diesel fuel to approximately 74,000 customers on a delivery only basis. The company was formerly known as Star Gas Partners, L.P. and changed its name to Star Group, L.P. in October 2017. Star Group, L.P. was founded in 1995 and is headquartered in Stamford, Connecticut.

Receive News & Ratings for Secoo Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Secoo and related companies with's FREE daily email newsletter.

Leave a Reply