Head-To-Head Survey: Prudential Public (PUK) versus National Security Group (NSEC)

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Prudential Public (NYSE:PUK) and National Security Group (NASDAQ:NSEC) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability and risk.


Prudential Public pays an annual dividend of $0.82 per share and has a dividend yield of 2.0%. National Security Group pays an annual dividend of $0.20 per share and has a dividend yield of 1.4%. Prudential Public pays out 21.9% of its earnings in the form of a dividend. National Security Group has raised its dividend for 2 consecutive years.

Volatility & Risk

Prudential Public has a beta of 1.45, suggesting that its stock price is 45% more volatile than the S&P 500. Comparatively, National Security Group has a beta of 0.36, suggesting that its stock price is 64% less volatile than the S&P 500.


This table compares Prudential Public and National Security Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Prudential Public N/A N/A N/A
National Security Group 1.60% 3.92% 1.25%

Valuation & Earnings

This table compares Prudential Public and National Security Group’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Prudential Public $111.53 billion 0.47 $4.25 billion $3.74 10.76
National Security Group $65.64 million 0.54 -$1.20 million N/A N/A

Prudential Public has higher revenue and earnings than National Security Group.

Institutional & Insider Ownership

1.6% of Prudential Public shares are held by institutional investors. Comparatively, 3.6% of National Security Group shares are held by institutional investors. 37.9% of National Security Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Prudential Public and National Security Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Public 1 2 1 0 2.00
National Security Group 0 0 0 0 N/A


National Security Group beats Prudential Public on 9 of the 14 factors compared between the two stocks.

Prudential Public Company Profile

Prudential plc, together with its subsidiaries, provides a range of retail financial products and services, and asset management services in Asia, the United States, the United Kingdom, Europe, and Africa. The company offers health and protection, as well as other life insurance products, including participating business and mutual funds; and personal lines property and casualty insurance, group insurance, and institutional fund management services. It also provides fixed annuities, such as fixed interest rate, and fixed index and immediate annuities; variable annuities; and institutional products comprising guaranteed investment contracts and funding agreements. In addition, the company offers savings and investment solutions; and unit-linked and collective investments, as well as corporate pension services that include auto-enrolment services. Further, it provides long-term products, which comprise pension products and annuities; investment bonds; with-profits savings and protection products; level, fixed increase, and RPI annuities; onshore and offshore bonds; and pension and flexi-income drawdown products, including corporate, individual pension, and flexi-access drawdown products. The company offers its products and services through an agency sales force together with various banks, brokers, local partners, independent insurance agents, independent broker-dealers, regional broker-dealers, warehouses, credit unions, and other financial institutions. Prudential plc was founded in 1848 and is headquartered in London, the United Kingdom.

National Security Group Company Profile

The National Security Group, Inc., an insurance holding company, provides insurance products and services in the United States. The company operates through two segments, Property and Casualty Insurance, and Life Insurance. Its Property and Casualty Insurance segment primarily underwrites home insurance coverage with primary lines of business consisting of dwelling fire and extended coverage, mobile homeowners, and other liability insurance services in Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Oklahoma, South Carolina, Tennessee, and West Virginia, as well as operates on a surplus lines basis in the state of Louisiana. The company's Life Insurance segment offers ordinary life, accident and health, supplemental hospital, and cancer insurance products in Alabama, Florida, Georgia, Mississippi, South Carolina, Tennessee, and Texas. It distributes its products through independent agents, home service agents, and brokers. The National Security Group, Inc. was founded in 1947 and is based in Elba, Alabama.

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