DS Healthcare Group (OTCMKTS: DSKX) and Eyes Lips Face (NYSE:ELF) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.
Institutional & Insider Ownership
0.0% of DS Healthcare Group shares are owned by institutional investors. Comparatively, 87.7% of Eyes Lips Face shares are owned by institutional investors. 19.4% of DS Healthcare Group shares are owned by insiders. Comparatively, 16.5% of Eyes Lips Face shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
DS Healthcare Group has a beta of 8.43, suggesting that its share price is 743% more volatile than the S&P 500. Comparatively, Eyes Lips Face has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500.
This table compares DS Healthcare Group and Eyes Lips Face’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|DS Healthcare Group||N/A||N/A||N/A|
|Eyes Lips Face||11.63%||12.85%||5.68%|
This is a breakdown of recent ratings and recommmendations for DS Healthcare Group and Eyes Lips Face, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|DS Healthcare Group||0||0||0||0||N/A|
|Eyes Lips Face||1||4||4||0||2.33|
Eyes Lips Face has a consensus price target of $22.20, suggesting a potential upside of 13.03%. Given Eyes Lips Face’s higher probable upside, analysts plainly believe Eyes Lips Face is more favorable than DS Healthcare Group.
Earnings & Valuation
This table compares DS Healthcare Group and Eyes Lips Face’s gross revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|DS Healthcare Group||$12.95 million||0.10||-$6.93 million||N/A||N/A|
|Eyes Lips Face||$269.89 million||3.45||$33.47 million||$0.48||40.92|
Eyes Lips Face has higher revenue and earnings than DS Healthcare Group.
Eyes Lips Face beats DS Healthcare Group on 9 of the 11 factors compared between the two stocks.
About DS Healthcare Group
DS Healthcare Group, Inc., doing business as DS Laboratories, is a personal care, product development and marketing company. The Company develops and markets branded personal care products that address thinning hair conditions, skin care and other personal care needs. It develops technologies and products for hair care and personal care needs. Its technologies include Liposome Technology, which acts as a carrier agent, and is designed to enhance the act ion of the active ingredients in its products, and Nanosome Technology, which acts as a delivery vehicle, and is designed to infuse active compounds into targeted cells. The Company products are primarily sold under its DS Laboratories brand. It also sells certain products under its Polaris Labs and Sigma Skin brands. It markets and sells these products through salons, spas, department stores, specialty retailers and distributors. The Company offers products under three product categories: Hair Care, Skin Care and Personal Care.
About Eyes Lips Face
e.l.f. Beauty, Inc. operates as a beauty company. The company offers cosmetics, including face makeup, eye makeup, lip products, nail products, and cosmetics sets/kits; and skin care products under the e.l.f. brand name. It sells its products through direct-to-consumer channels, which include e-commerce and e.l.f. stores in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is based in Oakland, California.
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