Image Sensing Systems (ISNS) and Rockwell Automation (ROK) Head to Head Review

Image Sensing Systems (NASDAQ: ISNS) and Rockwell Automation (NYSE:ROK) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.


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This table compares Image Sensing Systems and Rockwell Automation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Image Sensing Systems 14.31% 30.65% 23.15%
Rockwell Automation 5.85% 39.45% 12.68%

Risk & Volatility

Image Sensing Systems has a beta of 0.33, meaning that its share price is 67% less volatile than the S&P 500. Comparatively, Rockwell Automation has a beta of 1.26, meaning that its share price is 26% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Image Sensing Systems and Rockwell Automation, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Image Sensing Systems 0 0 0 0 N/A
Rockwell Automation 0 10 3 0 2.23

Rockwell Automation has a consensus price target of $193.40, indicating a potential upside of 11.90%. Given Rockwell Automation’s higher probable upside, analysts clearly believe Rockwell Automation is more favorable than Image Sensing Systems.

Insider and Institutional Ownership

13.9% of Image Sensing Systems shares are owned by institutional investors. Comparatively, 73.2% of Rockwell Automation shares are owned by institutional investors. 5.0% of Image Sensing Systems shares are owned by company insiders. Comparatively, 1.7% of Rockwell Automation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares Image Sensing Systems and Rockwell Automation’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Image Sensing Systems $14.52 million 1.65 $2.07 million N/A N/A
Rockwell Automation $6.31 billion 3.50 $825.70 million $6.76 25.57

Rockwell Automation has higher revenue and earnings than Image Sensing Systems.


Rockwell Automation pays an annual dividend of $3.34 per share and has a dividend yield of 1.9%. Image Sensing Systems does not pay a dividend. Rockwell Automation pays out 49.4% of its earnings in the form of a dividend. Rockwell Automation has increased its dividend for 8 consecutive years.


Rockwell Automation beats Image Sensing Systems on 11 of the 15 factors compared between the two stocks.

About Image Sensing Systems

Image Sensing Systems, Inc. develops and markets software-based computer enabled detection products for use in traffic, safety, security, police, and parking applications to the intelligent transportation systems industry worldwide. It operates in two segments, Intersection and Highway. The company offers various vehicle and traffic detection products, including Autoscope video systems and RTMS radar systems that convert sensory input collected by video cameras and radar units into vehicle detection and traffic data used to operate, monitor, and improve the efficiency of roadway infrastructure. It provides its video and radar processing products for use in traffic applications, such as intersection control, highway, bridge and tunnel traffic management, and traffic data collection. The company sells its products to end users comprising federal, state, city, and county departments of transportation, port, highway, tunnel, and other transportation authorities, as well as system integrators or other suppliers of systems and services who are operating under subcontracts in connection with road construction contracts. Image Sensing Systems, Inc. was founded in 1984 and is headquartered in Saint Paul, Minnesota.

About Rockwell Automation

Rockwell Automation Inc. provides industrial automation and information solutions worldwide. It operates in two segments, Architecture & Software; and Control Products & Solutions. The Architecture & Software segment provides control platforms, including controllers, electronic operator interface devices, electronic input/output devices, communication and networking products, and industrial computers that perform multiple control disciplines and monitoring of applications, such as discrete, batch and continuous process, drives control, motion control, and machine safety control. This segment also offers configuration and visualization software, which is used to operate and supervise control platforms, process control software, and manufacturing execution systems and information solution software to enhance productivity and meet regulatory requirements; and other products comprising sensors, machine safety components, and linear motion control products. The Control Products & Solutions segment offers low and medium voltage electro-mechanical and electronic motor starters, motor and circuit protection devices, AC/DC variable frequency drives, push buttons, signaling devices, termination and protection devices, relays, and timers; and various packaged solutions, such as configured drives and motor control centers to automation and information solutions. This segment also offers life-cycle support services, such as technical support and repair, asset management, training, maintenance, and safety and network consulting services. The company's brands include Allen-Bradley and Rockwell Software. It serves food and beverage, home and personal care, life sciences, automotive and tire, oil and gas, and mining and metal industries through independent distributors and direct sales force in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. Rockwell Automation Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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