Symantec (SYMC) and Cision (CISN) Financial Survey

Symantec (NASDAQ: SYMC) and Cision (NYSE:CISN) are both computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, institutional ownership, risk and analyst recommendations.

Risk & Volatility

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Symantec has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500. Comparatively, Cision has a beta of -0.04, indicating that its stock price is 104% less volatile than the S&P 500.


This table compares Symantec and Cision’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Symantec 22.24% 14.26% 3.32%
Cision N/A -4.87% -0.82%

Insider & Institutional Ownership

95.3% of Symantec shares are owned by institutional investors. Comparatively, 24.1% of Cision shares are owned by institutional investors. 1.3% of Symantec shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.


Symantec pays an annual dividend of $0.30 per share and has a dividend yield of 1.1%. Cision does not pay a dividend. Symantec pays out 45.5% of its earnings in the form of a dividend.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Symantec and Cision, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Symantec 3 13 8 0 2.21
Cision 0 0 3 0 3.00

Symantec currently has a consensus price target of $30.82, indicating a potential upside of 11.22%. Cision has a consensus price target of $15.00, indicating a potential upside of 7.14%. Given Symantec’s higher probable upside, analysts clearly believe Symantec is more favorable than Cision.

Earnings & Valuation

This table compares Symantec and Cision’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Symantec $4.02 billion 4.29 -$106.00 million $0.66 41.98
Cision $631.64 million 2.72 -$123.04 million $0.57 24.56

Symantec has higher revenue and earnings than Cision. Cision is trading at a lower price-to-earnings ratio than Symantec, indicating that it is currently the more affordable of the two stocks.


Symantec beats Cision on 14 of the 16 factors compared between the two stocks.

About Symantec

Symantec Corporation is a United States-based cyber security company. The Company offers products under categories, such as threat protection, information protection and cyber security services. Under threat protection, it offers Advanced Threat Protection, Endpoint Protection, Endpoint Protection Cloud, IT Management Suite, Email Security, Cloud, Data Center Security and Cloud Workload Protection products. Under the information protection category, it offers Data Loss Prevention, Encryption, Service, VIP Access Manager, and Data Loss Prevention and CloudSOC products. The Company also offers consulting services, customer success services, cyber security services and education services. Its cyber security services include DeepSight Intelligence software, which provides an analysis of attacks.

About Cision

Cision Ltd. engages in the provision of software solutions. It specializes in cloud-based public relations software, government relations, PRWeb and other related products including distribution, media monitoring, media database, and media analysis. The company was founded on March 9, 2017 and is headquartered in Chicago, IL.

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