Harte Hanks (HHS) Getting Somewhat Positive Press Coverage, Report Shows

Press coverage about Harte Hanks (NYSE:HHS) has trended somewhat positive this week, Accern Sentiment reports. The research group ranks the sentiment of media coverage by monitoring more than twenty million news and blog sources in real-time. Accern ranks coverage of companies on a scale of -1 to 1, with scores closest to one being the most favorable. Harte Hanks earned a news impact score of 0.04 on Accern’s scale. Accern also assigned news stories about the business services provider an impact score of 45.8286626017813 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the immediate future.

HHS has been the subject of a number of research reports. Zacks Investment Research upgraded Harte Hanks from a “hold” rating to a “buy” rating and set a $1.00 price objective for the company in a report on Tuesday, January 9th. Noble Financial reiterated a “buy” rating on shares of Harte Hanks in a report on Friday, March 16th. Finally, ValuEngine downgraded Harte Hanks from a “sell” rating to a “strong sell” rating in a report on Thursday, March 1st.

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Shares of NYSE:HHS traded up $0.02 during mid-day trading on Thursday, reaching $9.52. 2,300 shares of the stock were exchanged, compared to its average volume of 12,806. The company has a market cap of $59.47, a PE ratio of -7.93 and a beta of 0.91. Harte Hanks has a one year low of $7.30 and a one year high of $15.00.

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About Harte Hanks

Harte Hanks, Inc provides various multi-channel marketing services in the United States and internationally. The company provides agency and digital services, including search engine management, display, digital analytics, Website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business lead generation solutions that offer insight and analytics, customer data integration, and marketing communications tools.

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