Reviewing Avon Products (AVP) and Eyes Lips Face (ELF)

Avon Products (NYSE: AVP) and Eyes Lips Face (NYSE:ELF) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, institutional ownership, dividends, valuation and risk.

Analyst Ratings

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This is a summary of recent ratings and price targets for Avon Products and Eyes Lips Face, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Avon Products 3 3 1 0 1.71
Eyes Lips Face 1 4 4 0 2.33

Avon Products presently has a consensus target price of $2.46, suggesting a potential downside of 12.92%. Eyes Lips Face has a consensus target price of $22.20, suggesting a potential upside of 14.67%. Given Eyes Lips Face’s stronger consensus rating and higher possible upside, analysts plainly believe Eyes Lips Face is more favorable than Avon Products.

Volatility and Risk

Avon Products has a beta of 1.43, suggesting that its share price is 43% more volatile than the S&P 500. Comparatively, Eyes Lips Face has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500.

Institutional and Insider Ownership

83.6% of Avon Products shares are owned by institutional investors. Comparatively, 87.7% of Eyes Lips Face shares are owned by institutional investors. 0.7% of Avon Products shares are owned by insiders. Comparatively, 16.5% of Eyes Lips Face shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Avon Products and Eyes Lips Face’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Avon Products 0.38% -6.19% 1.39%
Eyes Lips Face 12.40% 13.88% 5.73%

Valuation and Earnings

This table compares Avon Products and Eyes Lips Face’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Avon Products $5.72 billion 0.22 $22.00 million $0.06 47.17
Eyes Lips Face $269.89 million 3.35 $33.47 million $0.48 40.33

Eyes Lips Face has lower revenue, but higher earnings than Avon Products. Eyes Lips Face is trading at a lower price-to-earnings ratio than Avon Products, indicating that it is currently the more affordable of the two stocks.

Summary

Eyes Lips Face beats Avon Products on 11 of the 14 factors compared between the two stocks.

Avon Products Company Profile

Avon Products, Inc. manufactures and markets beauty and related products in Europe, the Middle East, Africa, south Latin America, north Latin America, and the Asia Pacific. The company offers beauty products, including skincare, fragrance, and color cosmetics; and fashion and home products, such as fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children's products, and nutritional products. It sells its products through direct selling by representatives, who are independent contractors. The company was founded in 1886 and is headquartered in London, the United Kingdom.

Eyes Lips Face Company Profile

e.l.f. Beauty, Inc. operates as a beauty company. The company offers cosmetics, including face makeup, eye makeup, lip products, nail products, and cosmetics sets/kits; and skin care products under the e.l.f. brand name. It sells its products through direct-to-consumer channels, which include e-commerce and e.l.f. stores in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is based in Oakland, California.

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