Financial Analysis: Yext (YEXT) vs. Trivago (TRVG)

Trivago (NASDAQ: TRVG) and Yext (NYSE:YEXT) are both technology companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, earnings, profitability, risk, analyst recommendations and dividends.


This table compares Trivago and Yext’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Trivago -1.30% -1.57% -1.25%
Yext -39.11% -66.81% -35.04%

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Trivago and Yext, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trivago 1 8 1 0 2.00
Yext 0 2 3 0 2.60

Trivago presently has a consensus target price of $13.33, indicating a potential upside of 56.49%. Yext has a consensus target price of $16.00, indicating a potential upside of 31.15%. Given Trivago’s higher possible upside, research analysts clearly believe Trivago is more favorable than Yext.

Valuation & Earnings

This table compares Trivago and Yext’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Trivago $1.17 billion 2.55 -$14.10 million ($0.05) -170.40
Yext $170.20 million 6.54 -$66.57 million ($0.95) -12.84

Trivago has higher revenue and earnings than Yext. Trivago is trading at a lower price-to-earnings ratio than Yext, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

7.3% of Trivago shares are owned by institutional investors. Comparatively, 38.8% of Yext shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.


Trivago beats Yext on 7 of the 12 factors compared between the two stocks.

Trivago Company Profile

Trivago NV is a company based in the Netherlands that operates an online hotel search platform. The platform allows users to search for, compare and book hotels. It gathers information from various third parties’ platforms and provides information about the hotel, pictures, ratings, reviews and filters, such as price, location and extra options. The Company offers access to approximately 1.3 million hotels in over 190 countries via more than 50 localized websites and applications in various languages. The Company also offers marketing tools and services to hotels and hotel chains, as well as to online travel agencies and advertisers, among others. Its principal executive offices are located in Germany.

Yext Company Profile

Yext Inc. is a knowledge engine provider. Yext puts business on the map. The Yext Knowledge Engine enables companies to manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings Network, including Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages and Reviews help businesses around the globe and facilitate face-to-face digital interactions. Yext Knowledge Engine enables businesses to control and manage their digital knowledge and makes it available through the PowerListings Network of over 100 third-party maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories and social networks in a complete, up to date and accurate manner.

Receive News & Ratings for Trivago Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Trivago and related companies with's FREE daily email newsletter.

Leave a Reply