Trupanion (NASDAQ:TRUP) and Health Insurance Innovations (HIIQ) Financial Contrast

Health Insurance Innovations (NASDAQ: HIIQ) and Trupanion (NASDAQ:TRUP) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.

Valuation and Earnings

This table compares Health Insurance Innovations and Trupanion’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Health Insurance Innovations $184.52 million 2.24 $4.51 million $1.19 20.97
Trupanion $188.23 million 4.67 -$6.89 million ($0.09) -325.19

Health Insurance Innovations has higher earnings, but lower revenue than Trupanion. Trupanion is trading at a lower price-to-earnings ratio than Health Insurance Innovations, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Health Insurance Innovations has a beta of 0.65, suggesting that its share price is 35% less volatile than the S&P 500. Comparatively, Trupanion has a beta of 0.14, suggesting that its share price is 86% less volatile than the S&P 500.

Institutional & Insider Ownership

68.0% of Health Insurance Innovations shares are owned by institutional investors. Comparatively, 63.3% of Trupanion shares are owned by institutional investors. 30.0% of Health Insurance Innovations shares are owned by insiders. Comparatively, 31.2% of Trupanion shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Health Insurance Innovations and Trupanion, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Health Insurance Innovations 0 1 6 0 2.86
Trupanion 0 1 5 0 2.83

Health Insurance Innovations presently has a consensus target price of $32.00, indicating a potential upside of 28.26%. Trupanion has a consensus target price of $27.20, indicating a potential downside of 7.07%. Given Health Insurance Innovations’ stronger consensus rating and higher possible upside, analysts plainly believe Health Insurance Innovations is more favorable than Trupanion.


This table compares Health Insurance Innovations and Trupanion’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Health Insurance Innovations 5.98% 21.32% 13.25%
Trupanion -1.05% -7.41% -3.73%


Health Insurance Innovations beats Trupanion on 11 of the 14 factors compared between the two stocks.

Health Insurance Innovations Company Profile

Health Insurance Innovations, Inc. is a developer, distributor and cloud-based administrator of individual and family health insurance plans (IFPs) and supplemental products, which include short-term medical (STM) insurance plans, and guaranteed-issue and underwritten hospital indemnity plans. The Company also develops, distributes and administers supplemental products, which include a range of additional insurance and non-insurance products, such as pharmacy benefit cards, dental plans, vision plans, cancer/critical illness plans, deductible and gap protection plans, and life insurance policies that are purchased as supplements to IFP. The Company’s STM plans are provided up to six months, 11 months, or 364 days of health insurance coverage with a range of deductible and copay levels. Individual major medical (IMM) plans cover prescription drugs, pre-existing conditions and preventive care, while STM plans provide optional coverage for prescription drugs.

Trupanion Company Profile

Trupanion, Inc. provides medical insurance plans for cats and dogs throughout the United States, Canada and Puerto Rico. The Company operates in two business segments: subscription business and other business. The subscription business segment includes monthly subscriptions for its medical plan, which are marketed to consumers. The other business segment includes other operations that are not directly marketed to consumers. The Company offers a software solution, Trupanion Express, which is designed to facilitate the direct payment of invoices to veterinary practices. Trupanion Express integrates with veterinarians’ practice management software, which allows the Company to access data. The Company’s subsidiaries include American Pet Insurance Company, Trupanion Managers USA, Inc., Trupanion Brokers Ontario, Inc. and Wyndham Insurance Company (SAC), Ltd.

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