ReachLocal (RLOC) vs. Autoweb (AUTO) Financial Survey

ReachLocal (NASDAQ: RLOC) and Autoweb (NASDAQ:AUTO) are both cyclical consumer goods & services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, risk, earnings, dividends, valuation, profitability and analyst recommendations.

Analyst Recommendations

This is a summary of current ratings and recommmendations for ReachLocal and Autoweb, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ReachLocal 0 0 0 0 N/A
Autoweb 0 0 2 0 3.00

Autoweb has a consensus target price of $12.00, suggesting a potential upside of 29.03%. Given Autoweb’s higher possible upside, analysts clearly believe Autoweb is more favorable than ReachLocal.

Earnings & Valuation

This table compares ReachLocal and Autoweb’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
ReachLocal N/A N/A N/A ($1.65) -2.79
Autoweb $156.68 million 0.77 $3.87 million $0.17 54.71

Autoweb has higher revenue and earnings than ReachLocal. ReachLocal is trading at a lower price-to-earnings ratio than Autoweb, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

46.6% of Autoweb shares are held by institutional investors. 12.8% of Autoweb shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares ReachLocal and Autoweb’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ReachLocal -5.20% N/A -15.27%
Autoweb 1.51% 7.47% 5.68%

Summary

Autoweb beats ReachLocal on 10 of the 10 factors compared between the two stocks.

About ReachLocal

ReachLocal, Inc. (ReachLocal) offers a range of online marketing and reporting solutions. The Company’s digital marketing solution consists of products and solutions in three categories: digital advertising (including ReachSearch, ReachDisplay, ReachDisplay InApp and ReachRetargeting); Web presence (including ReachSite+ReachEdge, ReachSEO, ReachCast, ReachListings and TotalLiveChat), and software (ReachEdge and Kickserv). It focuses on small to medium-sized businesses (SMBs). The Company delivers its suite of products and solutions to local businesses through a combination of its technology platform, its direct inside and outside sales force, and select third-party agencies and resellers. It also focuses on certain core verticals, which include home services, professional services, specialty services and healthcare. It also provides solutions to multi-location advertisers, such as franchises and other businesses that have multiple locations across a number of cities and states.

About Autoweb

AutoWeb, Inc., formerly Autobytel Inc., is an automotive marketing services company that assists automotive retail dealers and automotive manufacturers market and sell new and used vehicles to consumers through the programs for online lead referrals, dealer marketing products and services, and online advertising programs and mobile products. The Company operates through providing automotive marketing services segment. Its consumer-facing automotive Websites, including Website Autobytel.com, provide consumers with information and tools to aid them with the automotive purchase decisions and ability to submit inquiries requesting dealers to contact the consumers regarding purchasing or leasing vehicles. Its AutoWeb pay-per-click advertising marketplace program uses technology to refer consumer traffic to dealers and manufacturer Websites.

Receive News & Ratings for ReachLocal Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for ReachLocal and related companies with MarketBeat.com's FREE daily email newsletter.

Leave a Reply