Harte Hanks (NYSE:HHS) Upgraded to Buy at Zacks Investment Research

Harte Hanks (NYSE:HHS) was upgraded by Zacks Investment Research from a “sell” rating to a “buy” rating in a research report issued on Monday, December 4th. The brokerage currently has a $1.25 price target on the business services provider’s stock. Zacks Investment Research‘s price target indicates a potential upside of 31.58% from the company’s previous close.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial reaffirmed a “hold” rating on shares of Harte Hanks in a report on Friday, August 18th.

Harte Hanks (NYSE HHS) remained flat at $$0.95 during mid-day trading on Monday. 100,030 shares of the stock were exchanged, compared to its average volume of 107,748. The company has a debt-to-equity ratio of -1.88, a quick ratio of 1.69 and a current ratio of 1.70. Harte Hanks has a 52 week low of $0.73 and a 52 week high of $1.65.

Harte Hanks (NYSE:HHS) last posted its earnings results on Wednesday, November 8th. The business services provider reported ($0.04) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.01) by ($0.03). Harte Hanks had a negative return on equity of 152.65% and a negative net margin of 33.12%. The firm had revenue of $94.42 million for the quarter, compared to the consensus estimate of $95.20 million. equities research analysts expect that Harte Hanks will post -0.19 earnings per share for the current fiscal year.

Large investors have recently bought and sold shares of the stock. Fondren Management LP grew its stake in Harte Hanks by 11.5% in the 2nd quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock valued at $1,430,000 after buying an additional 143,000 shares in the last quarter. Smith Moore & CO. purchased a new position in Harte Hanks in the 3rd quarter valued at approximately $107,000. Renaissance Technologies LLC grew its stake in Harte Hanks by 5.5% in the 1st quarter. Renaissance Technologies LLC now owns 1,563,100 shares of the business services provider’s stock valued at $2,188,000 after buying an additional 81,200 shares in the last quarter. Finally, Northern Trust Corp grew its stake in Harte Hanks by 1.7% in the 2nd quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock valued at $142,000 after buying an additional 2,278 shares in the last quarter. 33.74% of the stock is currently owned by institutional investors.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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