Harte Hanks (NYSE:HHS) was upgraded by Zacks Investment Research from a “sell” rating to a “buy” rating in a research report issued on Monday, December 4th. The brokerage currently has a $1.25 price target on the business services provider’s stock. Zacks Investment Research‘s price target indicates a potential upside of 31.58% from the company’s previous close.
According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “
Separately, Noble Financial reaffirmed a “hold” rating on shares of Harte Hanks in a report on Friday, August 18th.
Harte Hanks (NYSE:HHS) last posted its earnings results on Wednesday, November 8th. The business services provider reported ($0.04) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.01) by ($0.03). Harte Hanks had a negative return on equity of 152.65% and a negative net margin of 33.12%. The firm had revenue of $94.42 million for the quarter, compared to the consensus estimate of $95.20 million. equities research analysts expect that Harte Hanks will post -0.19 earnings per share for the current fiscal year.
Large investors have recently bought and sold shares of the stock. Fondren Management LP grew its stake in Harte Hanks by 11.5% in the 2nd quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock valued at $1,430,000 after buying an additional 143,000 shares in the last quarter. Smith Moore & CO. purchased a new position in Harte Hanks in the 3rd quarter valued at approximately $107,000. Renaissance Technologies LLC grew its stake in Harte Hanks by 5.5% in the 1st quarter. Renaissance Technologies LLC now owns 1,563,100 shares of the business services provider’s stock valued at $2,188,000 after buying an additional 81,200 shares in the last quarter. Finally, Northern Trust Corp grew its stake in Harte Hanks by 1.7% in the 2nd quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock valued at $142,000 after buying an additional 2,278 shares in the last quarter. 33.74% of the stock is currently owned by institutional investors.
ILLEGAL ACTIVITY NOTICE: This piece of content was first reported by Week Herald and is owned by of Week Herald. If you are viewing this piece of content on another website, it was illegally copied and reposted in violation of United States & international trademark & copyright law. The legal version of this piece of content can be accessed at https://weekherald.com/2017/12/13/harte-hanks-hhs-upgraded-to-buy-at-zacks-investment-research.html.
About Harte Hanks
Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.
For more information about research offerings from Zacks Investment Research, visit Zacks.com
Receive News & Ratings for Harte Hanks Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Harte Hanks and related companies with MarketBeat.com's FREE daily email newsletter.