Contrasting Digital Turbine (NASDAQ:APPS) and Asure Software (ASUR)

Asure Software (NASDAQ: ASUR) and Digital Turbine (NASDAQ:APPS) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, analyst recommendations, institutional ownership and profitability.

Analyst Ratings

This is a summary of current ratings and recommmendations for Asure Software and Digital Turbine, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software 0 1 7 0 2.88
Digital Turbine 0 0 4 0 3.00

Asure Software currently has a consensus price target of $16.57, indicating a potential upside of 17.44%. Digital Turbine has a consensus price target of $1.63, indicating a potential downside of 3.85%. Given Asure Software’s higher possible upside, equities research analysts plainly believe Asure Software is more favorable than Digital Turbine.


This table compares Asure Software and Digital Turbine’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Asure Software -8.28% 6.96% 2.09%
Digital Turbine -20.41% -23.85% -13.37%

Risk & Volatility

Asure Software has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500. Comparatively, Digital Turbine has a beta of 1.36, meaning that its stock price is 36% more volatile than the S&P 500.

Institutional & Insider Ownership

46.6% of Asure Software shares are held by institutional investors. Comparatively, 21.0% of Digital Turbine shares are held by institutional investors. 22.7% of Asure Software shares are held by insiders. Comparatively, 4.8% of Digital Turbine shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Asure Software and Digital Turbine’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Asure Software $35.54 million 4.95 -$970,000.00 ($0.38) -37.13
Digital Turbine $91.55 million 1.32 -$24.26 million ($0.30) -5.63

Asure Software has higher earnings, but lower revenue than Digital Turbine. Asure Software is trading at a lower price-to-earnings ratio than Digital Turbine, indicating that it is currently the more affordable of the two stocks.


Asure Software beats Digital Turbine on 9 of the 13 factors compared between the two stocks.

About Asure Software

Asure Software, Inc. is a global provider of cloud-based software-as-a-service (SaaS) solutions that help companies to bring people, time, space and assets together. The Company serves approximately 6,000 clients in over 80 countries. The Company offers a range of solutions to help its clients optimize and manage mobile workforces and global workspaces. Its SaaS-based offerings include asset management, mobile room scheduling, mobile time tracking, scheduling software, space utilization solutions, tablet-based time clocks, time clocks, touch panels for room scheduling and workplace business intelligence (BI) analytics. It offers approximately two product lines, including AsureSpace and AsureForce. Its AsureSpace provides workplace management solutions that enable organizations to manage their office environments and manage real estate utilization. Its AsureForce time and labor management solutions help organizations to manage labor and labor administration costs and activities.

About Digital Turbine

Digital Turbine, Inc. is engaged in delivering end-to-end products and solutions for mobile operators, application advertisers, device original equipment manufacturers (OEMs) and other third parties to enable them to monetize mobile content. The Company operates its business in two operating segments: Advertising and Content. The Advertising segment consists of two businesses: Operator and OEM (O&O) and Advertiser and Publisher (A&P). The O&O business is an advertiser solution for carrier and OEM inventory consisting of services, such as Ignite, a mobile device management platform and Discover, an intelligent application discovery platform. Its A&P business is a mobile user acquisition network across the world consisting of services, such as syndicated network and real time bidding (RTB). The Content segment consists of services, including Marketplace, which is an application and content store, and Pay, which is a content management and mobile payment solution.

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