Analyzing Trupanion (TRUP) & Health Insurance Innovations (HIIQ)

Trupanion (NASDAQ: TRUP) and Health Insurance Innovations (NASDAQ:HIIQ) are both small-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, profitability, risk and valuation.


This table compares Trupanion and Health Insurance Innovations’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Trupanion -1.05% -7.41% -3.73%
Health Insurance Innovations 5.98% 21.32% 13.25%

Risk & Volatility

Trupanion has a beta of 0.12, meaning that its share price is 88% less volatile than the S&P 500. Comparatively, Health Insurance Innovations has a beta of 0.63, meaning that its share price is 37% less volatile than the S&P 500.

Earnings & Valuation

This table compares Trupanion and Health Insurance Innovations’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Trupanion $188.23 million 4.97 -$6.89 million ($0.09) -345.85
Health Insurance Innovations $184.52 million 2.17 $4.51 million $1.19 20.38

Health Insurance Innovations has higher revenue, but lower earnings than Trupanion. Trupanion is trading at a lower price-to-earnings ratio than Health Insurance Innovations, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current recommendations for Trupanion and Health Insurance Innovations, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trupanion 0 0 5 0 3.00
Health Insurance Innovations 0 1 6 0 2.86

Trupanion presently has a consensus target price of $27.20, indicating a potential downside of 12.62%. Health Insurance Innovations has a consensus target price of $32.00, indicating a potential upside of 31.96%. Given Health Insurance Innovations’ higher possible upside, analysts clearly believe Health Insurance Innovations is more favorable than Trupanion.

Insider and Institutional Ownership

61.2% of Trupanion shares are held by institutional investors. Comparatively, 62.4% of Health Insurance Innovations shares are held by institutional investors. 31.2% of Trupanion shares are held by insiders. Comparatively, 30.0% of Health Insurance Innovations shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.


Health Insurance Innovations beats Trupanion on 9 of the 13 factors compared between the two stocks.

About Trupanion

Trupanion, Inc. provides medical insurance plans for cats and dogs throughout the United States, Canada and Puerto Rico. The Company operates in two business segments: subscription business and other business. The subscription business segment includes monthly subscriptions for its medical plan, which are marketed to consumers. The other business segment includes other operations that are not directly marketed to consumers. The Company offers a software solution, Trupanion Express, which is designed to facilitate the direct payment of invoices to veterinary practices. Trupanion Express integrates with veterinarians’ practice management software, which allows the Company to access data. The Company’s subsidiaries include American Pet Insurance Company, Trupanion Managers USA, Inc., Trupanion Brokers Ontario, Inc. and Wyndham Insurance Company (SAC), Ltd.

About Health Insurance Innovations

Health Insurance Innovations, Inc. is a developer, distributor and cloud-based administrator of individual and family health insurance plans (IFPs) and supplemental products, which include short-term medical (STM) insurance plans, and guaranteed-issue and underwritten hospital indemnity plans. The Company also develops, distributes and administers supplemental products, which include a range of additional insurance and non-insurance products, such as pharmacy benefit cards, dental plans, vision plans, cancer/critical illness plans, deductible and gap protection plans, and life insurance policies that are purchased as supplements to IFP. The Company’s STM plans are provided up to six months, 11 months, or 364 days of health insurance coverage with a range of deductible and copay levels. Individual major medical (IMM) plans cover prescription drugs, pre-existing conditions and preventive care, while STM plans provide optional coverage for prescription drugs.

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