E Commerce China Dangdang (NYSE:DANG) and Its Rivals Critical Comparison

E Commerce China Dangdang (NYSE: DANG) is one of 33 publicly-traded companies in the “E-commerce & Auction Services” industry, but how does it compare to its competitors? We will compare E Commerce China Dangdang to related companies based on the strength of its profitability, earnings, analyst recommendations, institutional ownership, valuation, risk and dividends.

Profitability

This table compares E Commerce China Dangdang and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
E Commerce China Dangdang 8.34% 107.58% 17.19%
E Commerce China Dangdang Competitors -1,537.96% -31.55% -7.40%

Earnings & Valuation

This table compares E Commerce China Dangdang and its competitors gross revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
E Commerce China Dangdang N/A N/A -132.60
E Commerce China Dangdang Competitors $5.73 billion $1.00 billion 194.85

E Commerce China Dangdang’s competitors have higher revenue and earnings than E Commerce China Dangdang. E Commerce China Dangdang is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

25.7% of E Commerce China Dangdang shares are held by institutional investors. Comparatively, 47.7% of shares of all “E-commerce & Auction Services” companies are held by institutional investors. 16.5% of shares of all “E-commerce & Auction Services” companies are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Risk & Volatility

E Commerce China Dangdang has a beta of 3.34, meaning that its share price is 234% more volatile than the S&P 500. Comparatively, E Commerce China Dangdang’s competitors have a beta of 1.56, meaning that their average share price is 56% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current recommendations and price targets for E Commerce China Dangdang and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
E Commerce China Dangdang 0 0 0 0 N/A
E Commerce China Dangdang Competitors 89 718 1611 87 2.68

As a group, “E-commerce & Auction Services” companies have a potential upside of 17.02%. Given E Commerce China Dangdang’s competitors higher possible upside, analysts plainly believe E Commerce China Dangdang has less favorable growth aspects than its competitors.

E Commerce China Dangdang Company Profile

E-Commerce China Dangdang Inc. is a business to consumer e-commerce company. The Company is focused on selling books online. The Company operates and manages its business in the segment of the provision of a single class of global services for the delivery of content and applications over the Internet. It offers over 1,200,000 book titles, including approximately 1,100,000 Chinese language titles. It offers other media products and general merchandise categories on its Internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. It also offers the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. Its Internet platform consists of its dangdang.com Website and its Dangdang mobile shopping application. Its Dangdang Reader application allows customers to browse for, download, purchase and read e-books.

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