Walmart Triples Number of Items Online as Holiday Season Begins

Walmart Stores is planning on boosting sales and fending off its rivals during the holiday season this year through doubling down on its incentives for its shoppers who purchase online and those that visit its brick and mortar locations.

The largest retailer in the world announced that it has tripped its selections online for its holiday season to more than 60 million items.

It added that it would provide two-day free shipping on over two million of its products when the size of the order is more than $35. In addition, Walmart is also offering discounts for online orders that are picked up at one of its stores.

The retailer said its website and stores would offer even more exclusive products from businesses like Cuisinart the home small appliance maker and Bose the audio equipment manufacturer.

The plans were first announced during a media briefing that outlined the strategy of Walmart for the months of November and December, its holiday shopping season, which is the most important period for all retailers in which they can earn a large proportion of their sales and profits for the year.

Walmart’s CMO Steve Bratspies said the behemoth retailer would be offering thousands of different rollbacks or lower prices across its products’ lineup and included reduced prices on 400 of its toys from brands such as Nerf and Lego.

Bratspies said that the company was buying the amount of inventory its felt it could handle as well as sell and thinks it is in a very strong position headed toward the peak season.

Bratspies added that for the third straight year, Walmart would be focusing more on its discounts and would offer the lowest prices on items instead of gimmicky deals for certain products, as clients expect pricing that is much more consistent.

Walmart has scheduled to hold over 20,000 different holiday events inside its stores across the country, where shoppers will be able to test as well as try top selling products, said Tony Rogers the Walmart Chief Marketing Officer.

He added that the retailer was also investing heavily in the improvement to its shopping experience at its large count of stores in the country.

Many retailers enter this holiday season off lackluster quarters that have become more commonplace, as shoppers shift their habits and shop far less in stores than before.