JCPenney has announced that it is now accepting payments through Apple Pay at its outlets. Additionally JCPenney’s credit card will be made available on Apple’s payment platform and this will allow users of credits card to earn loyalty points.
“With Apple Pay at JCPenney, we’re able to offer a faster, more seamless check out process by allowing our customers to pay for their purchases by simply holding their iPhone or Apple Watch near a point-of-sale terminal,” said JCPenney’s chief information officer, Therace Risch.
Some of the Apple devices that work with Apple Pay include the Apple Watch, iPhone SE, iPhone 6 Plus, iPhone 6, iPhone 6s Plus, iPhone 6s, iPhone 7 Plus and iPhone 7. The POS registers at JCPenney stores will also process all debit and credit cards that are supported by Apple Pay. In the near future it will be possible for those customers who have the JCPenney app installed on their Apple devices to make purchases via Apple Pay.
In the recent past JCPenney’s loyalty program has been enhanced with a view to luring more customers in order to increase sales. JCPenney introduced the loyalty program in 2008. In the new enhanced program every 200 points that are earned get customer a reward worth $10. The new program also does away with caps. Points will also not expire and they will be rolled over into the next month. Users of credit cards issued by JCPenney will earn a point for every dollar that they spend at the retailer.
As ecommerce booms and drives shoppers away from brick and mortar stores, retailers have been using loyalty programs as a tool for attracting and retaining existing customers. Some of the retailers who have successful loyalty programs include Corporation KSS and Ulta Beauty who have 30 million and 24.5 million active customers respectively in their loyalty programs.
In the case of Ulta Beauty, the 24.5 million customers who were in its loyalty program were responsible for 80% of the sales that the company recorded. It is also expected that the enhanced loyalty program that has been rolled out by JCPenney will assist in attracting more customers. Currently JCPenney operates stores in over 1,000 locations in both Puerto Rico and the United States.
JCPenney now joins retailers such as Trader Joe’s, Sprouts Farmers Market, Kohl’s and Best Buy in accepting Apple Pay. Major retailers who are yet to accept Apple Pay include Target and Walmart.